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1. Introduction

Applifast Inc. (“Applifast,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information we collect and handle. This Privacy Policy explains what personal information we collect through our website at applifast.com (the “Site”), how we use and protect it, and the choices available to you.

Applifast is a supplier of industrial fasteners, tooling, and related products and services, with its head office in Winnipeg, Manitoba and additional locations in Edmonton, Alberta and Woodstock, Ontario.

We handle personal information in accordance with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA), Alberta’s Personal Information Protection Act (PIPA), and Quebec’s Act respecting the protection of personal information in the private sector, as amended by Law 25, as applicable to our activities.

2. Scope of this Policy

This Policy applies to personal information collected through the applifast.com website.

Our online store at shop.applifast.com is a separate e-commerce service hosted on the Shopify platform and is governed by our Online Store Privacy Notice. That notice addresses customer accounts, orders, shipping, and payment processing.

Applifast operates both properties as a single business. Information collected through the Site and through the online store may be shared between them and combined where necessary to serve you — for example, to link an inquiry to your order history, to provide technical support or product servicing, to manage your customer relationship with us, and, where you have consented, to send you marketing communications. Both properties are operated under common ownership and control, and information shared between them is handled in accordance with this Policy or the Online Store Privacy Notice, as applicable.

This Policy does not apply to third-party websites we link to (for example, LinkedIn, YouTube, or manufacturer and brand websites), which are governed by their own privacy policies.

3. Personal Information We Collect

We aim to collect only the information we need for the purposes described in this Policy.

Information you provide directly

• Contact and quote requests. When you use our contact form, we collect your first and last name, company name, email address, phone number, and any information you include in your message.
• Newsletter sign-up. When you subscribe to our newsletter, we collect your email address.
• Business contact information. When you communicate with us on behalf of your employer or business, we may collect your business contact details, such as your name, job title, business email address, and business phone number. Where such information is collected and used solely to communicate with you in relation to your employment, business, or profession, it may be treated as business contact information under applicable privacy law.
• Employment inquiries. We do not collect job applications through the Site. If you send us a resume or employment inquiry by email or another channel, we handle that information in accordance with this Policy.

Information collected automatically

• When you visit the Site, we and our service providers may automatically collect technical and usage information, such as your IP address, browser type, device information, pages visited, referring pages, and the dates and times of your visits. This is collected through cookies and similar technologies (see Section 6).

We do not collect payment card information, government-issued identification, or sensitive personal information through this Site. Purchases are processed through our separate online store.

4. How We Use Personal Information

We use personal information to:

• respond to your inquiries, quote requests, and messages;
• provide the products, services, and support you request;
• manage your customer relationship with us, including linking your inquiries to your order and service history;
• send you our newsletter and marketing communications, where you have subscribed or otherwise consented (you can unsubscribe at any time);
• consider employment inquiries you send to us;
• operate, maintain, secure, and improve the Site and understand how it is used;
• measure the performance of our marketing and, where you consent, deliver and measure advertising;
• comply with legal and regulatory obligations.

We will not use your personal information for a materially new purpose without your consent, unless permitted or required by law.

5. Consent and Commercial Electronic Messages

We collect, use, and disclose personal information with your consent, except where otherwise permitted or required by law. Your consent may be express (for example, when you subscribe to our newsletter or accept non-essential cookies) or implied (for example, when you send us an inquiry and we use your details to respond).

You may withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice, by contacting us using the details in Section 12. Withdrawing consent may limit our ability to provide you with certain information or services.

Our commercial electronic messages, such as newsletters and promotional emails, are sent in accordance with Canada’s Anti-Spam Legislation (CASL). Each message identifies Applifast, includes our mailing address and contact information, and provides a working unsubscribe mechanism. You can unsubscribe at any time using the link in each message, and we will give effect to your request promptly and in any event within 10 business days.

6. Cookies, Analytics, and Advertising Technologies

The Site uses cookies and similar technologies to function properly, remember your preferences, help us understand how the Site is used, and measure our marketing.

Technologies currently in use

• Google Analytics 4 (GA4), deployed through Google Tag Manager (GTM), to collect aggregated statistics about how visitors find and use the Site.

Managing your choices. Non-essential cookies and tracking technologies — including analytics and advertising technologies — are deactivated by default and are used only where you consent through our cookie preference banner. You can change or withdraw your choices at any time through the banner or your browser’s cookie settings. Blocking some cookies may affect how the Site works. Strictly necessary cookies, which are required for the Site to operate, cannot be disabled.

Because “Do Not Track” browser signals are not applied uniformly across the industry, the Site does not currently alter its practices in response to them; please use our cookie preference banner or your browser settings instead.

7. How We Share Personal Information

We do not sell your personal information, and we do not disclose it to third parties for their own marketing purposes.

We share personal information only as follows:

• Service providers. We use trusted third parties to help us operate the Site and our business, including:
  • WP Engine — website hosting for applifast.com
  • Google — analytics and tag management (Google Analytics 4, Google Tag Manager)
  • Brevo — delivery and management of our newsletter, subscriber list, and email marketing
  • Shopify — operation of our separate online store at shop.applifast.com

These providers may access personal information only as needed to perform services for us and are required to protect it.

• Legal and safety reasons. We may disclose personal information where required or permitted by law, to comply with a legal process, to enforce our agreements, or to protect the rights, safety, or property of Applifast, our customers, or others.
• Business transactions. In connection with a corporate transaction such as a merger, acquisition, or sale of assets, personal information may be transferred as part of that transaction, subject to applicable law.

8. Storage, Data Transfers, and Retention

Cross-border processing

Some of our service providers store or process personal information outside of Canada:

• WP Engine hosts the Site in North America, which may include data centres in the United States.
• Google processes analytics and tag management data in the United States and other jurisdictions.
• Brevo stores and processes our email marketing and subscriber data within the European Union.
• Shopify and, where applicable, Meta Platforms process information in the United States and other jurisdictions.

While in another jurisdiction, personal information may be subject to the laws of that jurisdiction, including lawful access by courts, law enforcement, and government or national security authorities.

Retention

We retain personal information only as long as necessary to fulfill the purposes for which it was collected, to provide our services, and to meet legal, accounting, and reporting requirements. Our general retention practices are:

Type of information	Retention period
Newsletter and marketing subscriptions	Until you unsubscribe or request deletion; we keep a minimal record as needed to honour your opt-out
Inquiries and quote requests that do not lead to a business relationship	24 months
Customer, order, and transaction records	7 years, consistent with Canadian tax and business record-keeping requirements
Resumes and employment inquiries	12 months, unless you ask us to keep them on file longer
Website analytics data	14 months
Server and security logs	90 days

 

Where information is no longer required, we securely delete, destroy, or anonymize it.

9. Safeguarding Your Information

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information against loss, theft, and unauthorized access, use, or disclosure. These measures include encryption in transit (HTTPS), access controls limiting personal information to personnel who need it, and internal security policies. No method of transmission or storage is completely secure, and email in particular is not a fully secure medium, so please use discretion when sending sensitive information to us.

In the event of a breach of security safeguards involving personal information under our control, we will assess whether the breach creates a real risk of significant harm, notify affected individuals and the applicable privacy regulatory authorities — including the Office of the Privacy Commissioner of Canada and provincial regulators — whenever required by law, and maintain records of such breaches as required.

10. Your Privacy Rights

Subject to applicable law, you have the right to:

• access the personal information we hold about you;
• correction — request correction of information that is inaccurate, incomplete, or ambiguous;
• withdraw consent to our collection, use, or disclosure of your information (see Section 5);
• unsubscribe from marketing communications at any time; and
• ask questions or make a complaint about how we handle your personal information.

Additional rights for Quebec residents

If you reside in Quebec, you may also have the right to:

• request the deletion or de-indexing of personal information in certain circumstances;
• receive a copy of the computerized personal information you provided to us in a structured, commonly used technological format (data portability); and
• be informed of, and object to, the use of your personal information to render a decision based exclusively on automated processing. We do not currently use your personal information for automated decision-making.

To exercise any of these rights, contact our Privacy Officer using the details in Section 12. We will respond within the timeframes required by applicable law. If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada or, for Quebec residents, the Commission d’accès à l’information du Québec.

11. Third-Party Links and Children

The Site contains links to third-party websites and services, including our online store, social media platforms, and manufacturer and brand pages. We are not responsible for the privacy practices of those sites, and we encourage you to review their policies.

The Site is intended for a business audience and is not directed at children, and we do not knowingly collect personal information from children.

12. Contact Us — Privacy Officer

Applifast has designated a Privacy Officer who is responsible for our compliance with this Policy and applicable privacy legislation. If you have questions about this Policy, wish to access or correct your personal information, or want to make a privacy complaint, please contact:

Privacy Officer

Applifast Inc.

251 Cree Crescent

Winnipeg, Manitoba  R3J 3X4

Canada

Email: info@applifast.com

Phone: 1-800-563-1293 or (204) 837-8361

The identity of the individual holding this role is available on request.

13. Changes to this Policy

We may update this Policy from time to time. When we do, we will revise the “Last updated” date above and, where appropriate, provide additional notice. We encourage you to review this Policy periodically.